About us
Mosh began in 2009 when Jeremy
and Jon
, friends and business partners, recognized a gap in the newly promoted and misunderstood business of social media.
As quickly as social media had emerged as the new tool for businesses to engage with customers, self-proclaimed experts began popping up and shouting from the rooftops that we simply could not do without their seminars and two day workshops. We saw that many of these efforts were just people trying to bang the same messages with a different stick. We realised this new medium required different processes in order to have measurable results. Jeremy completed his MBA with a project on Social Media for Business Use and after researching local and international efforts put together a Best Practice document that has continued to evolve (almost on a daily basis).
Rather than pursuing the naive dollar and teaching people how to login to LinkedIn, we started Mosh and went about doing social media. Doing social media started with one client and led to another and another and the doing got smarter, more efficient and began to have greater payoffs for our clients. Through all the doing came successes and failures and knowledge and lessons, possibly more than one could get in a two day workshop. Mosh has worked with some of New Zealand’s biggest names (see Case Studies) and allows our clients to leverage the social media knowledge and best practices Mosh has built up over the last three years, without investing great time and energy internally.
Check out our Points of Difference and if you want measurable results in social media get in touch.
Strategy
Just like any other part of your business, social media needs a strategy and a measurement framework to record and anaylse your results. There is no one size fits all so we specialise in developing bespoke social media strategies for businesses and brands with a keen interest in effecting positive and measurable results in customer advocacy and conversion. Whether it's a brand awareness campaign, a new product launch or a mature brand growing loyalty, we will develop a strategy to help drive your brand through the social value chain: Who are you? > OK, I'm listening > Wow, will tell my friends about this! > Conversion.
Mentoring
As well as being on the front line of our clients' social media efforts every day, we continually research, analyse and digest social media trends and innovations, which helps us maintain a rich pool of knowledge in house. And what's taken us years to build up, we distill and share with individuals, SMEs and corporate brands through our mentoring offering. Whether it's teaching you and your team the ropes or taking your existing social media through a step change, we can help you and your brand navigate through social media utilising best practices.
Community Management
Groups of humans can be complex, fluid and unpredictable. Your social media community is no exception and can produce all kinds of fun when you least expect it. Community management is the coal face and is more than just posting about your upcoming event or commenting on the weekend's footy results. Social media enables not only marketing opportunities for brands, but it becomes customer service, helpdesk, a feedback channel, a store front/e-commerce site and meeting place for your customers – and you have to cope with it. What we offer is an end-to-end service from voice development to executing both proactive content plans and reactive content policy, which ensures complete, consistent and on-brand engagement with your community.
Campaign Management
Not only can campaigns can be run successfully using social media as the hub and driver, but for campaigns that are intended to span a variety of media (print, billboards, TVCs, events etc), adding social media to the mix can inject a real boost to the distribution and feedback of a campaign. We build content plans that will integrate seamlessly with any proposed marketing schedule, ensuring our clients gain more from their marketing dollar and give greater length and depth to their campaigns. Whether it's a one-off giveaway or an extended campaign to educate a new market, we can design and manage the social media component which includes full reporting capability.
Facescaping
Got a Facebook page, twitter account or YouTube Channel you wish looked a bit slicker? Custom and branded profile pictures, backgrounds, landing pages and contact forms across a business's social media presence are all must haves these days – and what we've tied a nice neat bow around and called Facescaping. From a simple twitter background to multi-functional Facebook landing pages, to product showcasing and e-commerce capability, we can either design and build it from the ground up, or advise on third party applications which we've tried, tested and can recommend.
Getting Started
The social media landscape is continually changing, which can be off-putting for a business on the sidelines waiting for the best time to jump in. There are in fact, many businesses out there with little or no knowledge of social media and in reality, there is no best time to jump in. What we offer businesses that are at least willing to investigate the possibilities of using social media is a simple cup of coffee, or perhaps something stronger, and a conversation. If we can understand your business, your objectives and your plans for the future then more often that not, we can give you a recommendation on how to get started.
Our Points of Difference.
We Are Strategists!
In a New Zealand where many companies are adding “social media” to their list of services we thought it important to mention our Points of Difference.
We are strategists; not packagists. We do not set you up with a green, blue or red package of social media services. We do not throw in a twitter account if you up-size your Facebook package. You cannot order fries from us. We offer bespoke services focusing solely on your bottom line, or if you’re an agency, focusing on your client’s targeted outcome. We do not offer off-the-shelf solutions therefore will not include services (or costs) that will not add value to you.
Social Media is not an add-on. It must fit as part of your overall business message; not separate from. When you deal with Mosh you’re dealing with experts who will take the time to understand your needs before putting our recommendations in front of you; not telemarketers who picked you out of a Yellow Pages line-up.
The Process.
Our format is an initial fact gathering exercise with you whether in person or on Skype at no cost to you (unless you shout the coffee). We want to understand the fundamentals of your business, the industry you’re in, and your objectives. We then take the information, research further and then come up with a proposal of a recommended tailored strategy for you to achieve those objectives. This may involve our social media management services if you want us to run it for you while you focus on your business; or our mentoring services if you just wish to have guidance on hand.
Simple.
To take the first step give us a bell on 027 818 0957 or email info@mosh.co.nz.
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HELL PizzaAug072011
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Lion / Zephyr WPDJul292011
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Leukaemia & Blood FoundationJul292011
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Vela ImagesJul162011
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Some Mosh clients…Jul112011
HELL Pizza
07 Aug 2011
[Mosh created and have managed the strategy behind our social media channels over the last couple of years. They understand our business and the importance of staying on brand. HELL works with a number of external companies who supply us with various products and services and Mosh meshes in well with all of them. We know we can trust the guys at Mosh, which is vital if they are helping project the voice of our brand] Stu McMullin, Head Demon – HELL Pizza
HELL is known for its innovation especially around technology. They had one of the early e-commerce websites, and were pioneers in mobile eftpos in the late ‘90s. When we met with the directors in 2009 they had no real grasp of social media, and there was a rogue HELL Facebook Page with 1900 fans of which they had no control over.
Challenge: To take ownership of HELL Pizza’s social media presence, to engage customers, increase their loyalty, create advocacy, and deliver results to the bottom line.
Strategy: HELL is a strong and recognisable brand so we decided once we could get the social media channels up & running we would run them without advertising and increase fans through an organic process of strong content and on-brand behaviours.
We were able to lobby Facebook and have the HELL Page turned over to us, set up a twitter and later a YouTube account and ensured a consistency of voice, content and feel between the channels. We then set up and linked Facebook Pages for the Australian, UK, Ireland franchises through a FIFA World Cup promotion in 2010.
We built a custom landing page on Facebook where fans can then directly access the HELL Pizza website to place an order. We’re able to track all customers who we send to the website from social media through Google analytics to assist in determining ROI.
We continue to work with HELL and liaise with their directors and feedback team, passing on valuable information that comes through the social media channels in order for them to speedily assist their customers and improve their business.
Result: HELL now has over 35,000 Facebook fans, and over 4,500 twitter followers. Their YouTube interactive zombie adventure had over 4,000,000 views from people around the world and helped promote their brand to a new audience. Advocacy and loyalty have led to increased online purchasers since working with Mosh.
Lion / Zephyr WPD
29 Jul 2011
[Recently Lion asked Zephyr to pitch for the McKenna bourbon business. The brief stated that the agency's online/social media response would be key in the resulting appointment of the successful agency. Zephyr requested Mosh look after that requirement and they put together a comprehensive and innovative response that included a unique smart phone application and presented the concepts in tandem with Zephyr. Zephyr/Mosh's pitch was successful and Lion mentioned that the digital presentation was a key component in that success. We would highly recommend Mosh and look forward to working with them again] Robert Coulter, Partner – Zephyr WPD
Zephyr were pitching to Lion to win their McKenna bourbon campaign. Lion had asked for a digital strategy to go along with more traditional media and Zephyr called in Mosh to look after that requirement.
Challenge: To develop a strong and engaging strategy that would integrate seamlessly with Zephyr’s traditional media pitch for Lion.
Strategy: From sessions with Zephyr we built up a landscape of determinants such as desired target market and positioning, competitor products and campaigns, plus historical brand messages, which helped pinpoint where we needed to go. From this we were able to construct a strategy made up of social, digital and experiencial elements that is not only 100% aligned with the wider traditional media campaign, but will give this campaign an extended life and greater depth of engagement.
Result: Zephyr & Mosh won the pitch against some industry heavyweights with a likely campaign start date of late 2011. Watch this space…
Leukaemia & Blood Foundation
29 Jul 2011
[We were keen to get started with social media a few years ago and were very appreciative of the great strategic advice, support and involvement from Mosh. The first steps are the hardest in this arena and it was really good having Mosh’s help to create a strong strategy with clear steps and achievable goals we could start with - this was comprehensive across Facebook, twitter, blogs and YouTube. Social media is a key part of all our communications now and we are thankful for the confident start we were given] Pru Etcheverry, Executive Director – Leukaemia & Blood Foundation
With many worthy charities & not-for-profits competing for people’s dollars and attention, LBF needed a way to engage their supporters while continuing to spread their message further.
Challenge: To engage their supporters, promote events such as “Shave for a Cure”, and create a central hub for people to obtain information, share stories and ask questions.
Strategy: We set up a broad social media presence for LBF made up of a Facebook Page, twitter account and a YouTube channel, ensuring consistency in look and feel across all. We managed both proactive and reactive content for each account on behalf of LBF in the startup phase while we developed and refined a voice, and made sure Facebook Terms & Conditions were being adhered to. After we handed the keys over to the LBF team we continued to consult with them until they felt comfortable in running their social media strategy completely themselves.
Result: The social media strategy that we created for the LBF has now been integrated into their business strategy and the systems that we implemented continue to run. They feel confident that they are using their social media channels efficiently and effectively rather than relying on guesswork to engage their supporters.
Vela Images
16 Jul 2011
[Social Media is such a new and fast paced advertising medium. I found it hard to find people with proven experience and in-depth knowledge of this new landscape, until I worked with Mosh. The guys at Mosh really understand social media and how it can be applied to a business to increase brand awareness and drive sales. Their vast understanding of the overwhelming number of applications available in the market combined with their strategic results driven approach has helped me take my social media presence to the next level. I now know where I need to be, I have a firm plan in place for how to get there and I am seeing the results] Greta Kenyon – Vela Images
Vela Images represents what a lot of small businesses can achieve in social media: a wider (global) reach; a professional and engaging web presence; and not having to use any other resources other than social media to market their business.
Challenge: Having created a blog and Facebook page already, Vela Images came to us looking to take their social media presence to the next level.
Strategy: From an initial audit of their social media architecture, content and capabilities we designed a couple of add-ons which gave Vela a more professional feel on Facebook, without losing its personality. We tweaked the focus of content to ensure the right messages were getting to the right people and through a series of mentoring sessions, gave Vela the confidence to steer their own ship.
Result: Vela Images are now seeing greater fan conversion on their Facebook page, are connecting with a much wider industry and customer demographic and are in hot demand!
Some Mosh clients…
11 Jul 2011
027 818 0957
info@mosh.co.nz
facebook.com/TheMoshHouse